New Adsense fonts appearing

[CentennialEmpire]

This morning I've had several different fonts appear in Adsense ads.

One, which I laughed at when I saw it, was the dreaded Comic Sans! The other is similar to Times New Roman, if not actually Times New Roman.

[elsewhen]

i have just seen this too - times new roman. i suspect this is a limited test and my hunch is that it will increase clicks so i wouldnt be surprised if they eventually initiate a wider rollout.

[zett]

Google drawing undue attention to the ads?

[rubenski]

I saw Comic Sans appear on my site just now. Comis Sans, on a nicely designed site.. buhuhuhu ;(

[AdSenseAdvisor]

As you have noticed, we are testing new text ad fonts for a limited number of publishers. If we roll out this feature to all publishers, we will be sure to let you know.

Thanks a lot for your feedback on this test.

[HowYesNo]

finaly a new fonts :D
how about the size of fonts? XD
also hover effect?

[edited by: HowYesNo at 7:52 pm (utc) on May 7, 2008]

[himalayaswater]

Suggestion to AdSenseAdvisor.

Can you allow to use our own website css file?

[netmeg]

I would be extremely adverse to new fonts rolling out where I didn't have control over what they were.

[farmboy]

Question for publishers: Just out of curiousity, if you have the option of 3-4 different fonts, will you use the same font as your page text or will you intentionally make it different?

And if you had the option of using different fonts in different AdSense units on the same page, would you?

FarmBoy

[potentialgeek]

Why only now? Fonts should have been tested within months of the AdSense launch. Maybe in another 10 years Google will look into font sizes.

netmeg, I think one day Google will give font control to publishers just like it did with colors. We won't have so many choices, though. Probably just Verdana and a few other popular web fonts.

p/g

[johnnie]

As long as it's not comic sans :D

[johnnie]

Interesting, Farmboy. It would definately open up a new realm of possibilities. I need to give that some thought...

[StoutFiles]

will you use the same font as your page text or will you intentionally make it different?

Depends on location, but naturally you want the ads to blend a litlle better if near content, especially with link ads.

[netmeg]

Probably just Verdana and a few other popular web fonts.

That's fine; I pretty much mostly only use arial, verdana or tahoma. But I'm a strong believer in only one font to a site, and I really don't like it when the advertising fonts don't match the rest of the site. I believe I may have one or two sites with comic sans where that would actually work in ads, but I certainly don't want to have it thrust upon me.

[loner]

I use arial and verdana. Comic sans would make my site look like a ransom note.

[vivalasvegas]

Using different fonts for ads vs content might improve the quality of clicks even more, resulting in a higher epc in the long run.