Hi rsrathnaraj, I understand the importance of having the {keyword:default} working correctly and we are still investigating into this, however we can work around this with the following criteria: - Not to use {param1} as a destination U if using {keyword:default} in ad titles - Use static ad titles - Use the same syntax for the dynamic insertions throughout the ad (for example, use {param1:default}) I hope that this was helpful and I will update you again once this matter is fully resolved. adCenterRep - MSFT
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