AdSense Earnings and Observations - May 2026

[Maleda]

For everyone currently experiencing a drop, did you opt in or out of the Ad Technology Partner experiment which began on the 20th?

[edited by: not2easy at 3:27 pm (utc) on May 1, 2026]
[edit reason] New month, new thread [/edit]

[Kevin_321]

@Maleda I opted out but I don't think that has much to do with the drop. Same thing happened with me last month but the numbers eventually improved by the end of the month. This regular occurence has become a nuisance and I've been exploring other options through A/B testing. Can't give up on Adsense all of a sudden, but who knows never say never I've been seeing better results through alternatives

[surfgatinho]

Every time it looks like RPM is improving something happens again. Expected things to jump at start of May (it's a public holiday in the UK) but it has gone down.

I just find it odd that last years was my second best and I'm now looking at my worst year in 10 yrs.

[770change]

Hi guys. Anyone experiencing real traffic and adsense pageviews mismatch?
Usually I got +20% pageviews to google analytics . Now its -50%.
Starting from may I got this surprise, that never happened before throughout my partnership with adsense for 20 years

[Shane85]

i’m assuming there’s some kind of error with AdSense right now. The revenue and traffic reporting don’t seem to match up. It feels like the reporting is stuck, my page views are still going up, but the earnings haven’t increased at all for the past few hours.
I’ve checked the Policy Center and there are no violations or issues there

Anyone experiencing the same issue?

[Mentat]

For me today is less than half on all figures, views and money.

[fearlessrick]

My impression RPMs and Page RPMs are both higher by roughly 35% since the middle of April and into May. Seems to be holding. Been waiting for this development for more than two years on two websites. Adsense still has problems counting all my traffic. Doing some rebuilding the older site. Too many hoops to jump through still, but noticing improvement. It's been a long slog the last 3-4 years. Maybe there has been some thinning out (noticeable drop in traffic here, for instance) due to disgust with Adsense overall. Just my 2 cents.

[DarkSide83]

I also see better numbers. Hopefully it's holding up.

[DarkSide83]

And down again :-( I had two good weeks and now everything back to normal (low).

[fearlessrick]

Can anybody explain to me why one of my sites - the newest, which I created in 2023 - doesn't register page views or impressions with Adsense? I see a minimum of 4200 impressions this month, but Adsense says less than 100. What could it be that I'm doing wrong?